DOI 10.60531/INSIGHTOUT.2023.1.11| HAGEMANN, WAGNER: LUNCHABLES_ INSIGHTOUT 1(2023) 78for which advertising actually exists. At the sametime, the analysis of such branded products can beexpanded by examining the marketing and designlanguage of products that imitate branded productsor are offered by the same brands under a differentname and for less money through discount outlets.It should be noted that class affiliations are also intersected by other social dimensions. For example, itcan be assumed that discursive formations aroundthe advertisements of(semi-)ready meals discussedabove, which decidedly address a‘white’ population,are less significant in contexts shaped by conditionsof migration. Consequently, the techniques, knowledge and forms of feeding children may vary greatly within a common or related class background. Anexamination of the connection between‘class’ and‘food’ would therefore also benefit from the observation category‘migration’ and the analysis of the inclusions and exclusions that come with the conditionsof a migration society as well as the different survivalstrategies developed therein. In order to approachthese contexts in a discrimination-sensitive way, tocounteract perspective-related reductions in complexity, and to arrive at less narrow research results,it is indispensable, however, aside from the reflectionof one’s own social and theoretical framework, to involve the most diverse actors possible in all steps ofthe analytic process.means to make different class origins understandable and discriminatory structures addressable. Thisis all the truer since classism is first only felt diffuselyby many of those affected by it and can only muchlater be recognized and named for what it is. Media analyses insightfully addressing the sometimesstrongly classist portrayal of, for example singlemothers, unemployed and low-wage earners in reality TV shows15, might be accompanied by approachesin which, for example, the meals of one’s own childhood and youth are jointly remembered, prepared,and eaten together in a kind of re-enactment anddiscussed with respect to their class-related significance. Finally, another possibility of publicly effectiveintervention in contexts of‘class’,‘food’ and‘care’would be the appropriation of food-marketing techniques to repurpose them in an artistic manner, forexample in the context of exhibitions or in adbustingmanoeuvres, so as to give public visibility to structural social injustices.Specific class and nutritional knowledgecan be generated, updated, reflected, andrevised by actors interested in class relations by joint engagement with biographically relevant, pop-cultural artefacts of theirown food-related socialisation.Learning to identify codes that mark class differences as well as strategies and techniques used to veil,while still implicitly addressing, class-related precarities in advertising appears to us to be an important15See, e.g., Insa Härtel,“Gespaltene Einstellung: Messiesendungen im Detail,” in Irene Nierhaus, Kathrin Heinz and Rosanna Umbach(eds.),WohnSeiten: Visuelle Konstruktionen des Wohnens in Zeitschriften(Bielefeld, 2021), 318–334.