DOI 10.60531/INSIGHTOUT.2023.1.11| HAGEMANN, WAGNER: LUNCHABLES_ INSIGHTOUT 1(2023) 78 for which advertising actually exists. At the same time, the analysis of such branded products can be expanded by examining the marketing and design language of products that imitate branded products or are offered by the same brands under a different name and for less money through discount outlets. It should be noted that class affiliations are also intersected by other social dimensions. For example, it can be assumed that discursive formations around the advertisements of(semi-)ready meals discussed above, which decidedly address a‘white’ population, are less significant in contexts shaped by conditions of migration. Consequently, the techniques, knowledge and forms of feeding children may vary greatly within a common or related class background. An examination of the connection between‘class’ and ‘food’ would therefore also benefit from the observation category‘migration’ and the analysis of the inclusions and exclusions that come with the conditions of a migration society as well as the different survival strategies developed therein. In order to approach these contexts in a discrimination-sensitive way, to counteract perspective-related reductions in complexity, and to arrive at less narrow research results, it is indispensable, however, aside from the reflection of one’s own social and theoretical framework, to involve the most diverse actors possible in all steps of the analytic process. means to make different class origins understandable and discriminatory structures addressable. This is all the truer since classism is first only felt diffusely by many of those affected by it and can only much later be recognized and named for what it is. Media analyses insightfully addressing the sometimes strongly classist portrayal of, for example single mothers, unemployed and low-wage earners in reality TV shows 15 , might be accompanied by approaches in which, for example, the meals of one’s own childhood and youth are jointly remembered, prepared, and eaten together in a kind of re-enactment and discussed with respect to their class-related significance. Finally, another possibility of publicly effective intervention in contexts of‘class’,‘food’ and‘care’ would be the appropriation of food-marketing techniques to repurpose them in an artistic manner, for example in the context of exhibitions or in adbusting manoeuvres, so as to give public visibility to structural social injustices. Specific class and nutritional knowledge can be generated, updated, reflected, and revised by actors interested in class relations by joint engagement with biographically relevant, pop-cultural artefacts of their own food-related socialisation. Learning to identify codes that mark class differences as well as strategies and techniques used to veil, while still implicitly addressing, class-related precarities in advertising appears to us to be an important 15 See, e.g., Insa Härtel,“Gespaltene Einstellung: Messiesendungen im Detail,” in Irene Nierhaus, Kathrin Heinz and Rosanna Umbach (eds.), WohnSeiten: Visuelle Konstruktionen des Wohnens in Zeitschriften (Bielefeld, 2021), 318–334 .
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Lunchables. About the Connection of Food and Class
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