DOI 10.60531/INSIGHTOUT.2024.2.8| LAI: SMART CITY TRANSITION_ INSIGHTOUT 2(2024)51Mixed method approachThe findings presented in this paper are from a territory-wide survey about smart mobility developmentin Hong Kong, complemented by the results of expertand in-depth interviews. The survey was conducted inHong Kong from July to August 2023 both face-to-faceand online as a mixed survey mode. The target population was Cantonese- or English-speaking citizens agedeighteen or above. The number of successful cases was161, with an effective response rate of 89.9 per cent, anda margin of error of+/-7.57 per cent at a 95 per centconfidence level. The survey consisted of twenty-twoquestions divided into eight themes, ranging from travel habits and digital service usage to the concept ofconsidering using SBMS. LimeSurvey was used to collect the survey data, and SPSS was used to conduct theanalysis including descriptive and inferential statistics.The gender-age distribution of the Hong Kong population came from the 2021 population census in HongKong, which was used to weight the data.31The expert interviews engaged ten interviewees from the public, private and civic sector. Eachsemi-structured interview lasted around thirty to forty-five minutes. While there was no specific limit onthe number of questions, especially for the personalised questions which were tailored to each interviewee regarding their expertise, two categories ofquestions about smart city development and smartmobility components were always asked for comparison purposes. All interviews were transcribed intoEnglish and subjected to code analysis using MAXQDA. Eight interviewees grouped based on their usage of SBMS were recruited for in-depth interviewsabout their travel habits, following a semi-structuredformat lasting approximately fifteen minutes each.Fig. 1: Total usage of smartphone-based mobility services inthe past twelve monthsangle of analysis. While the author acknowledges theinclusion of genders other than male and female asselectable options, no participants selected gendersother than male and female, and thus the gender-related analysis here only pertains to male and female.Analysisa. Usage of SBMSThis paper divides SBMS into five main types for Q4:route-planning, estimated time of arrival(ETA), parking, shared mobility and ride-hailing. Figure 1 showsthat route-planning and ETA are the two most frequently used types of services among participants.Nevertheless, the results in table 2 show that onlyroute-planning services have a significant relationship between usage and gender. Figure 2 indicatesthat males on average use more route-planning services than females.Focusing on the aim of this paper, three angles of analysis are proposed: usage, access, and attitude. Table 1shows the questions selected from the survey for eachFig. 2: Usage of route-planning apps by gender31https://www.census2021.gov.hk/en/index.html(accessed 12 Apr. 2024).